The flagship brand “Ajab”’ has grown to be the most popular and loved household name, owing to its safeness (toxin safe), availability and exceptional premium quality.
Grain Industries Limited success is also in part credited to our diverse distribution network spanning five regions across the country.
Ajab flour is a toxin safe premium quality flour produced to guarantee the enhancement of the consumers living standards while offering value for money and customer satisfaction.
The brand has achieved great success over the course of five years including, achieving the brand awareness target, acquisition of a significant market share out of the total wheat flour market as well as setting trends for future brands to come.
Today, after our continued “consumer first” brand engagement, education and enhancement online, Ajab is currently ranked as the fastest growing Fast-Moving Consumer Goods (FMCG) brand in Kenya by social bakers online.
Growth and innovation being part of the core values, we look forward to the next five years with plans to keep expanding our product/brands portfolio as well as explore opportunities in other product areas.
Source: The Star
