Posted on April, 24, 2023 at 11:53 pm
CMC Motors Group, has announced a major shift in business strategies, which will see the company focus away from the mass-market vehicle segment and refocus its growth efforts towards agriculture mechanization.
The firm’s Managing Director noted that the decision to shift focus was due to rapid changes in market dynamics owing to the pandemic, production slowdowns and supply-chain disruptions, all of which have impacted the passenger vehicle market.
“We thoroughly studied the situation and took the decisive step to shift focus. It wasn’t an easy choice for us, as we have been very proud to represent global automotive brands such as Ford, Suzuki, and Mazda, and we will certainly ensure our customers continue to experience high standards of service during the transition to the new partners,” Eltaff said.
Following the shift, the company will no longer represent Ford, Suzuki, and Mazda in Kenya.
In a statement, the firm noted that Ford will be moving to Salvador Caetano in the third Quarter of 2023 and Suzuki will be supported by CFAO from the second Quarter of 2023.
Mazda will announce the new distributor in the coming months.
CMC has already seen great success in the agricultural mechanization sectors of Tanzania and Uganda, having sold a record number of tractors in 2022 within both countries.
The company is setting up an assembly facility in collaboration with CNH Industrial and the Ministry of Agriculture in Uganda.
Foreseeing the tremendous growth potential, CMC aims to further strengthen its agriculture sector interests in the region with plans to expand reach and continue selling its portfolio of New Holland tractors, alongside an extensive range of farming implements from New Holland, Nardi and Fieldking.
Following the business strategy shift in Kenya, the firm plans to set up a two-wheeler assembly facility in Nairobi to solidify its position in the sector.
CMC has formalized a detailed succession plan to ensure a seamless and smooth transition for their current passenger vehicle customers, with aftersales commitments that will extend for the next few months.
Source: Capital FM