Absa Tz commits to bankroll agriculture after corporate image change
As it finally changes its key corporate image ingredients with the rebranding of all offices and branches in the domestic market, Absa Tanzania Limited has pledged to commit signifacant financing to agriculture.
At a Valentine day gala for its customers to mark the auspicious occasion last week, Absa Tanzania Board Chairman, Simon Mponji said the post-rebranding event was aimed at enriching public trust, tapping the spirit of the festive mood to consolidate its goodwill to bolster finance for the agriculture sector.
“Absa is wholly committed to ensure national goals are realized,” said Mponji while responding to the event’s chief guest, Bank of Tanzania’s Deputy Governor, Dr Bernard Kibesse who requested the lender to, “Put in place an inclusive system that will incorporate farmers into the formal banking system.”
Dr Kibesse who played a pivotal role in steering home Abs’s rebranding, said as Tanzania taxis towards becoming a middle-income and semi industrialized economy, the bank’s support to agriculture is crucial because the sector feeds into industrialization through production of raw materials.
“It is about time that Absa accorded this issue special consideration and come up with proper ways that will ensure farmers have access to loans; on our part we shall always be ready to give a helping hand over whenever needed,” he said.
The Deputy Governor added, ”Absa customers should rest assured that the changes have been executed in tandem with the law, and that their interests have been taken care of, for it is the noble task of Bank of Tanzania to safeguard interests of Tanzanians.”
Absa Tanzania has attracted public confidence as its management worked closely with BoT in the rebranding process which was the first-ever and most transparent to have happened in the banking industry recently.
“We promise and extend our commitment to the market and to our customers that we shall continue to be significant stakeholders in the development of Tanzania’s economy,” said Absa Tanzania’s Managing Director, Abdi Mohamed.
He said the bank which was formerly Barclays Bank Tanzania is here to stay and that financing agriculture is not an option but a reality as it directly contributes to industrialization.
